Sometimes a valuable customer metric is not captured explicitly in event data, but can be derived or inferred from existing properties. With Derived Properties in Govern, you can create new events and user properties on the fly, without having to update your instrumentation...
Histogram Bin Customizations in User Sessions Charts
We’ve updated the auto binning behavior in sessions charts. The auto bin size is now determined via a bin-scoring function using standard deviation, fraction...
Series selection for metrics in dashboards
You can now view metrics for charts with multiple series on dashboards, and toggle which series to visualize. We’ve also added descriptive labels along with matching series colors to make it easier to understand the metrics you’re viewing...
React Native SDK V2 is an entirely new SDK, built from scratch, focused that provides all of the necessary API's to use Amplitude effectively in a React...
Cohort Populations Over Time
Amplitude's Cohort Populations Over Time chart shows how the size of your behavioral cohorts has changed over the last 30 days. This allows you to measure growth of complex adoption metrics, or users reaching multi-step target outcomes, like users who signed up for a premium plan, and also completed their first three workout classes. Cohort Populations Over Time can be accessed from any cohort’s detail page, accessed through the cohorts panel on the side bar shown below.
With Govern, we reimagined data management in Amplitude, and built a new central hub to make governance a seamless and enjoyable experience.
Permission Groups allow you to manage Amplitude user permissions at scale. With Groups, you can add multiple users to a Group and quickly assign them sets of permissions, allowing you to easily provision and manage your Amplitude organization.
Learning a new analytics system comes with inevitable confusion about the event taxonomy: “Should I query ‘Signup,’ ‘Sign-Up,’ ‘signup,’ or sign_up’?” With Event Explorer, Amplitude has completely reimagined the learning experience for new analytics users.
Google Ads & Salesforce Marketing Cloud Integrations
We’ve extended our Engage partner network to include Google Ads, and Salesforce Marketing Cloud, so you can extend the power of Amplitude’s behavioral cohorting to your ad campaigns and marketing automation.
In the trenches of product development, sharing is often an afterthought and almost always requires you to retrace your steps. Breadcrumbs eliminates this extra work. As you dig through your data you can bookmark thoughts, chart views, or user segments and Breadcrumbs loads them into a Notebook automatically...