Product updates

Product Analytics Growth Scholarship Enterprise

Cohort Populations Over Time

Amplitude's Cohort Populations Over Time chart shows how the size of your behavioral cohorts has changed over the last 30 days. This allows you to measure growth of complex adoption metrics, or users reaching multi-step target outcomes, like users who signed up for a premium plan, and also completed their first three workout classes. Cohort Populations Over Time can be accessed from any cohort’s detail page, accessed through the cohorts panel on the side bar shown below.

February 3, 2021

Data Management Enterprise Govern add-on

Govern

With Govern, we reimagined data management in Amplitude, and built a new central hub to make governance a seamless and enjoyable experience. 

February 3, 2021

Collaboration Enterprise

Permission Groups

Permission Groups allow you to manage Amplitude user permissions at scale. With Groups, you can add multiple users to a Group and quickly assign them sets of permissions, allowing you to easily provision and manage your Amplitude organization.

February 3, 2021

Growth Scholarship Enterprise

Event Explorer

Learning a new analytics system comes with inevitable confusion about the event taxonomy: “Should I query ‘Signup,’ ‘Sign-Up,’ ‘signup,’ or sign_up’?” With Event Explorer, Amplitude has completely reimagined the learning experience for new analytics users.

February 3, 2021

Behavioral Targeting

Google Ads & Salesforce Marketing Cloud Integrations

We’ve extended our Engage partner network to include Google Ads, and Salesforce Marketing Cloud, so you can extend the power of Amplitude’s behavioral cohorting to your ad campaigns and marketing automation. 

February 3, 2021

Collaboration Growth Scholarship Enterprise

Breadcrumbs

In the trenches of product development, sharing is often an afterthought and almost always requires you to retrace your steps. Breadcrumbs eliminates this extra work. As you dig through your data you can bookmark thoughts, chart views, or user segments and Breadcrumbs loads them into a Notebook automatically...

February 3, 2021

Behavioral Targeting Engage add-on

Predictive Cohorts

Sending the right message to the right user at the right time is a shared goal for all marketers, but it’s not common practice. That’s because effective...

February 3, 2021

Growth Scholarship Enterprise

Pipelines

Pipelines makes connecting and creating data sources and destinations easier through improved workflows, and new import/export capabilities. Adding new data sources is quicker and easier thanks to a dedicated hub, and guided workflows. In addition, direct connections to Adobe Analytics, Amazon S3, Intercom, and upgraded server-side SDKs join our ever-growing collection of supported integrations.

February 3, 2021

Growth Scholarship Enterprise

Journeys

Digital products have moved beyond the linear, session-based experiences product analytics was designed for. In order to build the next generation of...

February 3, 2021

Product Analytics

User Segments in Custom Formulas

In Amplitude’s Event Segmentation chart, Custom Formulas allow you to run calculations and create time series charts with greater flexibility. They can also compare multiple metrics or analyses on the same Event Segmentation chart.

February 3, 2021