Grant Wensley
Growth Scholarship Enterprise


AUTHOR: Grant Wensley

Digital products have moved beyond the linear, session-based experiences product analytics was designed for. In order to build the next generation of products, teams need to analyze the big picture of their customer journey and individual user behaviors simultaneously. Now, Amplitude makes this possible with Journeys: an industry-first solution that analyzes the breadth and depth of your customer journey.

Journeys hones in on the two events that matter most–the starting point for new users, and the moment they achieve a target outcome. It surfaces the paths and behavioral patterns between these two events, so your team can understand what drives customers between states like free to paid, trial to subscribed, or new user to high-value customer.

Learn how to start using journeys here.

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