Grant Wensley
Growth Scholarship Enterprise

Conversion Drivers: Expand by Event/User Properties

AUTHOR: Grant Wensley

Conversion Drivers surfaces which events correlate to conversion or drop off in Amplitude funnels. This signals which experiences are driving positive outcomes and growth, and which parts of your product are causing friction or drop off in key processes. Now, you can expand conversion drivers by user and event properties.

This improvement answers important contextual questions about the signals you find. For example, which campaign channels correlate with greater signups? Or, which offers lead to more purchases? Additionally, content-focused customers like NBC or Peloton can now use conversion drivers to understand which shows or workouts lead users to their target outcomes.

See the demo below or documentation here for full details.

Available on the Scholarship, Growth, and Enterprise plans.

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